Collected is Official

It’s official: Collected® is now a registered trademark. For us, this isn’t just paperwork but another step toward building the trust, structure, and future our category needs. Protecting our name is part of protecting the experience we’re building for dealers, collectors, and everyone in between.

From the beginning our vision has been simple. The watch world does not need another marketplace. It needs infrastructure. It needs verified identity, clean inventory data, standardized contracts, reliable communication, and a unified environment where both sides of the market can operate with clarity and confidence. That is why we built Collected.

We have always seen the board differently. While others built toward the transaction surface, we built beneath it. A foundation and connected framework that supports liquidity, strengthens trust, and aligns incentives across the secondary market. This is the architecture the next chapter of the industry will rely on.

Thank you to everyone in our early community who’s been building with us. This milestone is one more step toward realizing the system the watch world has needed for a very long time.