Return to the Hunt
Most dealers didn’t get into this business because they love spreadsheets.They got into it for the hunt. The adrenaline of reeling in a killer watch, or closing a major sale. The relationships built from forums to meet-ups to international trips triggered from a sketchy Facebook message.
But somewhere along the way, the work got heavier. Inventory tracking. DMs. Invoices. Client complaints. Fragmented communication. CRM tools that never stay updated. Manually posted listings scattered across a dozen platforms. They didn’t sign up for this. Imagine if the system actually worked for them instead of the other way around?
The watch market is evolving, and the next shift is already underway. Buyers are savvier, more connected, and increasingly expect modern standards. They want secure transactions, clean digital records, and real accountability. This isn’t speculation. It’s what they already demand in every other major purchase.
The problem is, the infrastructure hasn’t kept up. Most dealers, even the best in the business, are still running multi-million dollar sales operations through spreadsheets and patched-together tools. It’s inefficient. It’s fragile. And it won’t hold up as expectations rise. At the same time, a new generation of dealers is coming up. They are digitally native, community-driven, and fast-moving. But they are stuck using systems built for a bygone era.
Most platforms are built to extract value from dealers. They monetize access to inventory, take a cut of each sale, and treat dealer relationships as a means to an end. We don’t take margin. We don’t compete with dealers. We give them the tools to operate like the professionals they are, with more control, less friction, and greater trust. When dealers win, we win. It’s that simple. Our growth is tied to delivering real utility, not skimming off the top. The result is a cleaner, faster, and more aligned way to work, so everyone can get back to the hunt.
This industry is going to modernize. Buyers will demand it. Smart dealers will lead it. We don’t believe the future lies in another place to list watches. We believe it lies in a smarter way to run the business behind them.
