Calling All Dealers

As we shared in our first post, we’ve observed the watch market evolve and change over the years, and throughout that time two glaring needs surfaced: the need to provide consumer protection for buyers and the need to build tools for dealers to operate more efficiently. 

Today, we're excited to share the first step of that vision with our beta Dealer subscription –  a modern product built specifically for dealers.

We’ve been in your shoes – juggling spreadsheets, DMs, marketplaces, and mismatched tools. We’ve seen firsthand how much time is spent not on the watches, but on the work around them.

So we asked ourselves: What if there was one place that brought it all together, designed for dealers, by people who get the business? Collected isn’t just another watch marketplace. It’s also a digital product built to help watch dealers modernize, streamline, and grow - complete with the tools you need most all in one place. 

All-in-one, modern offering.

Modern dealers deserve modern tools, yet many of you are running multi-million dollar businesses with outdated technology. You can use our Dealer product to: 

• List your inventory for public or private sale

• Market directly to your highest value customers

• Streamline operations: manage inventory, transaction stages, leads, CRM

• Sell smarter: leverage data analytics and insights to boost sales velocity

• Work with trust: transact with vetted buyers in a secure environment

Whether you’re running a multi-person operation or managing things solo, Collected was built to take the heavy lifting out of the day-to-day, so you can focus on what you do best. 

Your business, on Collected.

We’re not here to cut into margins, control your buyers, or compete for your listings. Collected exists to build the future of watch commerce for collectors and dealers alike, with the goal to empower, not replace your business. 

That’s why Collected is designed to easily onboard your business onto our marketplace to enable scale and efficiency. You’re the heart of this community and we believe technology should help you grow, not get in your way. 

Help us shape the future, together. 

To everyone who's helped us get to this point: thank you. Your insight, your hustle, and your high standards have inspired every part of what we’re building.

This is just the beginning. Let’s build the future of watch commerce — together.